Shortly after the war in 1949 the company was snapped up by Seagrams who recognised the visibility of the Regal brand, which was associated with the higher end of the market. Right up until the advent of the second world war, the Chivas brand was primarily exported where its main markets were located. At a time when blended Scotch whiskies were perceived to be inferior to single malt whiskies, Chivas Brothers worked hard to shatter this mentality by producing spirits that were renowned far and wide for their smoothness and distinct palate and aroma. ![]() Chivas Regal introduced the United States to the first luxury Scotch whisky blend ever produced, and was an instant hit with the New York elite. Granted a Royal Warrant in 1843 to supply goods to Queen Victoria, the Chivas Regal brand went from strength to strength to conquer the loyalties of every Scotch Whisky lover in Scotland and England, and it was time to spread the word of luxury Scottish whisky around the world. The proposal was accepted with the one condition that the company name would remain Chivas Brothers forever. In 1895, the female side of the family sold out removing any residual trace of Chivas family members. ![]() Other family members joined and the Chivas legacy endured until 1893 when the male bloodline finished and employees took the company forward. A name change was instigated to reflect this new partnership but this only lasted until 1857 when the company was dissolved. William Edward opened his wine merchant and grocery store in Aberdeen before moving to a new location in the city sometime in 1838 when a James Chivas came onboard. The Chivas Brothers (John and James Chiva) perfected the meticulous art of blended Scotch whiskies while catering to a wealthy clientele that within a few decades, included the British Monarchy itself. Distilling whisky had been legalised in 1823, leading to a proliferation in the number of brands in the market. ![]() Chivas Regal was established in 1801, just in time for the initial whisky boom.
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